MATCH's People: Karen Ridley




		Karen Ridley Account Planning Director

	B.A. Albert Ron Scharbo Jerry Brown Michael Deaderick Jennifer Leahy Tina Chadwick Patricia Wilson Gena Weaver Karen Ridley Nancy Landesberg Katie Brown R. Steven McCormick Jessica Smith Eric Molletta Laura Sommet Monica Olsen Lori Tozier Jeff Stewart Jason Turner Dorothy Miller-Farleo Wendy Wheless Joe Albert Julian Hawkins Paige Price	Karen has 20 years of experience in strategic planning, branding and consumer/customer insight development. She is particularly skilled at developing distinctive brand platforms that drive sales and loyalty based upon consumer, marketplace and competitive insights. While at The Coca-Cola Company, Karen led the cross-functional team responsible for Dasani bottled water, developing target and strategy insights that led to breakthrough retail communications and programs responsible for growing the brand 25% in retail sales with a $37M marketing budget. Major client experience: The Coca-Cola Company, The Kellogg Company, BrightHouse, Capre Group, Cox Enterprises, Georgia-Pacific, Domino's Pizza, Pepperidge Farm, Turner Broadcasting, The United Way, Brunswick Karen is known for spontaneously jumping on a plane and hopping over to London for a weekend.